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It is true that the first impression is the last impression.
When consumers come across some visual aspects of the product, they form an emotional connection with the product and want to learn about the product more.
For example, in the ad of insurance policy, if the company exhibits the face of some old age famous personality, the viewers will be more attracted as compared to some unknown young face.
Visual branding also called visual identity is different from Branding as the latter involves all the elements and tacticles that the company uses for introducing or promoting its brands. While visual branding is the strategy to communicate the personality, qualities, and goals of a company through visuals like: